Principal Product Designer l Product, Brand & AI
Principal Product Designer with 15+ years at the intersection of product, brand, and AI, across automotive, fintech, and mobility. Built and led design teams at Arrival and Dentsu Creative, and advised founders on product and brand strategy.
Recent work includes design leadership on WPP Open (Open Intelligence), an AI-powered marketing platform at Elsewhen, product design and creative direction for a mobility tech start-up and Cadillac’s European brand launch. Equally at home leading teams and staying hands-on.
Outside client work, that same curiosity continues through personal experiments into visual craft.
Key skills
Product strategy & UX vision
Complex system architecture
Design systems & modular UX
Customer discovery & research practice
Decisive under ambiguity
Hands-on craft & rapid prototyping
Cross-functional partnership with engineering
AI-driven & rapid prototyping
Team leadership & mentoring
Brand strategy & identity
Some of the brands I had the pleasure to work with:
