Design + Creative Director | Brand, Product & AI Innovation
Design leader with 15+ years at the intersection of brand, product, and technology — recent work spans Cadillac's European brand launch, an AI-powered marketing platform for WPP, and creative direction for a mobility start-up reinventing urban transport.
Movinh between leading teams and staying hands-on — genuinely curious about new tools, from GenAI to 3D, and what they make possible. What matters most is the collaboration and an environment where craft and thinking carry equal weight.
Outside client work, that same curiosity continues through personal experiments with visual craft and new tools.
Key skills
Design leadership & team-building
Brand & product design strategy
User experience design
Design systems at scale
High-end visual craft
Cross-functional delivery
AI-driven design workflows
3d design (Cinema4D)
Some of the brands I had the pleasure to work with:
