Date: 2024
Company: Dentsu Creative / GM Europe / Cadillac
Project: Cadillac - Augmented reality retail experience (Europe)
Role: Design Director
Responsibilities: User experience design & strategy, UX/UI, creative direction, team and client management, 3D design and prototyping.
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At the end of 2023, GM (General Motors) launched its all-electric, direct-to-consumer Cadillac business in Europe.
I joined Dentsu Creative as design director to lead the design across projects to support the launch of Cadillac in Switzerland and France.
Working closely with the GM Europe experience team, we designed an augmented reality app to enhance the retail experience, enabling people to explore the LYRIQ’s feature in an immersive and innovative way. We also supported the design and launch of the website and the content screen/signage for the retail stores.
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Team: Managing partner (x1), Project Director (x1), Design Director (x1), Experience Director (x2), Senior User experience Designer (x1), Senior UI Designer (x2), Senior 3D Artist (x1), Engineers/developers (x2)