Client: Minimal
Role: Creative Director (Contract)
Scope: UX/UI, Responsive Web Design, e-commerce, Digital Art Direction, UI/UX Components, Brand Integration, 3D asset creation
Overview
Following the creation of the global brand guidelines, the next step was translating Minimal’s physical innovation into a high-performance digital flagship. I designed the new website to seamlessly bridge corporate storytelling with a robust e-commerce platform, allowing users to explore the brand, learn about the vehicles, and seamlessly place orders online.
The Work
Digital Brand Translation: Brought the new brand system to life online, implementing the typography, color theory, and iconography into a clean, premium digital interface.
Commercial & Product UX: Designed the user journeys for both the informational marketing pages and the e-commerce flow, creating a frictionless experience for configuring and ordering vehicles.
Responsive Architecture: Developed a fully responsive layout tailored to tell the B2B story and showcase technical fleet details beautifully across desktop and mobile viewports.
The Impact
The final website provides Minimal with a cohesive, scalable digital platform that elevates their online presence. By stripping away digital clutter, the design drives conversion while mirroring the vehicles themselves—efficient, innovative, and engineered to deliver more with less.