Client: Minimal
Role: Creative Director (Contract)
Scope: UX/UI, Responsive Web Design, e-commerce, Digital Art Direction, UI/UX Components, Brand Integration, 3D asset creation
Overview
Minimal needed to turn their new brand identity and physical vehicle innovations into a north star premium website concept. The goal was to connect their brand story with a smooth online shop where customers could explore vehicles and place orders effortlessly.
The Work
Digital Branding: Translated the brand's colours, fonts, and style into a clean, high-end website concept.
User Experience (UX): Designed smooth, intuitive journeys for both learning about the products and customising/ordering vehicles.
Responsive Design: Envisioned a flexible layout that looks beautiful and functions perfectly on both desktop and mobile, specifically tailored to tell the business's story.
The Impact
A clean, scalable website concept that removes digital clutter to boost sales. The design mirrors the vehicles themselves: efficient, innovative, and engineered to do more with less.