Client: WPP Media working for Eslewhen, digital product consultancy
Role: Principal product designer
Responsibilities: Brand experience, 3D & motion
As part of leading the product-design strategy for Open Intelligence with WPP’s media teams — a next-generation data model powering AI-driven marketing insights — I developed a conceptual visual identity built around dynamic particle-based animations to convey data convergence and the idea of “transforming marketing with AI.”
I translated WPP’s media branding guidelines into a flexible design system, experimenting with 3D particle simulations and short motion studies.
These branding-concept explorations were shared with WPP’s team as a visionary creative direction for Open Intelligence, illustrating how the identity could extend into physical touchpoints like billboards and events to create a cohesive, immersive brand experience for future implementation.