Client: WPP Media working for Eslewhen, digital product consultancy
Role: Principal product designer
Responsibilities: Strategy & research, branding, Product design & interaction design
Leading the product design strategy, I worked with WPP’s teams to translate their product vision into a unified, scalable and innovative experience. Through research and cross-disciplinary workshops, we identified key pain points, mapped workflows, and defined opportunities for integration within WPP Open.
We developed the visual identity and design language for Open Intelligence and delivered its first integration in Audience Insights, WPP’s flagship product.